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[year]2021
[city]Nizhny Novgorod
[project]show

NFTapping
Show

[About]

NFTapping was the world’s first collaborative NFT video-mapping project and the world premiere of the first non-commercial NFT token conceived by our team.

[Brief]
Pitch’s role

Create a video-mapping show for the international Intervals media-art festival in Nizhny Novgorod.

75

crypto artists

38

participating countries

200+

submissions

[Idea]
A collaboration between 75 artists

The project centred on a non-commercial NFT: a tokenised digital ownership right that could not be sold, only given away. We organised an international open call inviting artists to join a creative collaboration, then integrated the selected works into one visual canvas.

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[Details]
How it was made

The result was issued digitally as a series of non-commercial, non-fungible tokens with no resale rights. The edition matched the number of contributing artists and guaranteed each author equal ownership of the work. Participating media artists worked across a range of styles and techniques and included Misha Most, Vadim Epstein, Pixelord, and others. Composer Dmitry Vikhornov wrote the video-mapping soundtrack.

The experience extends beyond the show itself. It foregrounds practices in the digital economy, including regulation of digital environments, distribution of intellectual-property rights, and the free circulation of art.

More details —

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[Partners]
Credits

Dreamlaser, the organiser of the Intervals festival, produced and presented the show.

[See also]
hello@pitch.ru
Download our presentation
ReelsVimeoBehanceTelegram

<p>119072, <a href="https://yandex.ru/maps/org/pitch/100957932989/?ll=37.610143%2C55.739808&utm_source=share&z=16" target="_blank">Moscow, Bolotnaya Naberezhnaya 3с1</a> <a href="tel:+74951508510">+7 (495) 150-85-10</a></p>

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