Andrei Voznesensky Cultural Center

Goal

To design the layout and install multimedia equipment and automation systems, to design the interactive installations.

On 12May 2018, in the center of Moscow, at Bolshaya Ordynka Street, Andrei Voznesensky Cultural Center was opened in the 19th century mansion. It has become the main exhibit space and archive of the poet’s creative legacy. The project’s creators — architect Agnia Streligova and her Planet 9 bureau — had designed the multifunctional space in a way that uses multimedia installations to submerge the visitors in the unique atmosphere, reflecting the main stages of Voznesensky’s life and work. 

We assumed the tasks associated with the center’s technological infrastructure: development of detailed designs, selection and delivery of equipment, manufacturing, commissioning and start-up of multimedia and interactive installations. We invited the Yarko-Yarko bureau to help us with the integration of lighting solutions. 

The exhibit is centered around archival audio and visual materials, integrated in multimedia installations. They are augmented with projection installations, which showcase actors and artists reading Voznesensky’s poems and draw the poet’s legacy into artistic dialogue with modernity. The space is organized into zones with the help of light and sound, andactively uses the systems of directional sound.

Because Voznesensky’s oeuvre is text-centric, a special attention was paid to his poems. We installed LED scrolling texts with his poems in the entrance zone and along the staircase to the second floor, establishing a visual rhythm and dynamic of the whole location. In the interactive installation entitled “Million Red Roses,” the motion sensor activates the playback of the musical theme and the scrolling text of the song by the same name. The projection interactive installation “Russia,arise!” is equipped with a speech recognition function. The visitors read aloud the lines of this poem, projected onto the wall, while the specially developed application recognizes the spoken words and visually accentuates the relevant text snippet. The Center also has an electronic library, and the visitors can select one of Voznesensky’s compilations and study its contents on integrated displays.

The building’s hallway is equipped with a large projection surface, for which we created a special interactive application and layout templates. With the help of the content management system, the Center’s staff can design the announcements of new events and introduce the visitors to the exhibit contents all on their own. Gobos are used to display the poet’s videoms on the hallway walls.

The building’s second-floor space is multifunctional, and can be used as a movie theater, a lecture hall, or an exhibition space. It also houses the sculptural-and-light reconstruction of the poet’s study at his favorite dacha in Peredelkino. In addition to a number of original three-dimensional artistic solutions, there are several multimedia installations designed by our team.

A large number of integrated multimedia solutions helps to reduce operational costs and to easily and quickly transform the center’s environment for different types of activities — performances and presentations, movie screenings and exhibitions — making it multifunctional and ergonomical. The set-up also envisions a convenient and easy-to-use system of remote content management and multimedia complex controls